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As a book and as a movie American Psycho was something of a phenomenon. After a great deal of Hollywood shenanigans it was eventually Christian Bale that was chosen to play the role of the main character – a high powered businessman and sociopath with possible killer instincts. Bale apparently used the real life Tom Cruise as his template for the overtly friendly but strangely vacant Bateman, but the look of the character was long since decided. He was everything that an 80s yuppie was supposed to aspire to be.

The main character – Bateman – and his surrounding clique are Yuppies. This is a term coined by advertising executives in the 80s to denote ‘Young Upwardly Mobile Professional Person.’ It has certain scornful connotations now that weren’t exactly lost on the people that invented the label either. This yuppie crowd covet designer brands to an extent where the actual qualities of the clothes fall behind the name in terms of importance. Taste is everything, while at the same time taste is determined by what the latest advertising trends denote, rather than true individuality.

But what is the exact look. Well, as a businessman in the eighties there’s a lot of designer wear in there, as you’d expect. Armani is used extensively. It was movies in the eighties that took Armani all the way to the top of the ladder, with American Gigolo showing their suits as the height of taste, while in American Psycho they epitomise the rich snobbery of the workplace. As accessories to this you see large rimmed Gucci glasses, which look embarrassing these days, and shameless gold Rolex watches.

Cosmetics for men play a major part. The intro to the film has Bateman going through his morning routine including body scrubs, face packs and moisturisers. The concept of using masks and hiding yourself is a theme throughout the film but it also shows areal 80s newfound attention to male beauty care.

This movie is a brilliant way of showing how arbitrary much of fashion is, and how shallow it can be to claim superiority of taste over other people to an extent where only one way is the right way.

Keep up with the latest mens clothing, just don’t take it too seriously!

Men’s fashion does not change as quickly as women’s fashion, however, this year a lot of new trends appeared on the catwalks at the ‘Milan’s Men’s Fashion Week Spring 2011′. Nothing more risqu than a few adaptations of cuts and styles was expected. But the newly emerged trends were surprising and rather unusual. Let’s take a look at the more avant-garde trends for men this season.

The crop top, normally worn by the likes of Shakira and Jennifer Lopez, rather than on a tall strapping man, featured as part of the Calvin Klein line-up. The collection of Speedos and crop tops, raised a few eyebrows, with lots of flaunted skin exposed, and washboard abs on display as well as. This is one trend I don’t expect to be a big hit with the men this season!

Emporio Armani gives us the monokini as part of its spring collection, this year. The monokini is similar to a leotard, an-all-in-one, but with the sides cut away to reveal most of the chest. The men’s version adopts the style of a racer back vest and leaves a lot more skin exposed. Again this design is an adaptation of the all-in-one-suit which; is favoured by women.

Emporio Armani featured another strange trend, Meggings, in his 2011 spring collection.
Leggings are a hybrid combination of the legging and denim for men and were paired with various printed shorts. The migration of themes from women’s fashion to men’s, does not is very strong this season. Male models displayed a range of sexy, sheer, and lace shirts on the runway at Etro spring 2011.

The themes borrowed from the feminine fashion trends were also evident in the line-up for the D&G 2011 men’s spring collection. The men strutted down the runway in floral print shirts and shorts. I can’t see how these unusual trends would take off. And I would be suitably shocked to see a man walk down the road in any of the ensembles mentioned above.

Make sure you’ve got a perfect pair of mens jeans in your wardrobe this season.

Why do you need a rubber raincoat when you can get a poncho? Here is why. Ponchos are too weak, and are commercially impossible to make a profit from. You can make ponchos, but you won’t earn a lot from it. You will probably end up using them as promotional pieces or giveaways at activities and events. If you are a consumer, a poncho is not worth the $1 you buy it for, and it is too weak to be effective at all.

Spend in more sturdy and superior raincoats as you can make participation in long lasting promotions more productive and you will get more individuals to consider your brand. For this reason, you will want to come up with time to help you determine pros and also negatives associated with raincoats versus ponchos and also choose what is without a doubt ideal in your business.

First of all, a rubber raincoat fits many styles and can be both good and bad. Not like ponchos, which are designed pertaining to use by simply both sexes, raincoats are generally normally targeted at men as well as females and even are usually measured in different ways. Ponchos generally are available throughout either one-size matches all, as well as throughout 3 or 4 distinct sizes.

Your campaign or products will be very hard to manage due to the high flexibility. In case on hesitation, decide on the type in raincoat that can always be worn perfectly by way of the greatest amount of individuals achievable. This will make sure which will you will spend any money in such a way that will benefits any company essentially the most.

There is a poncho like rubber raincoat style, and that is commonly used. However, they usually are not thrown out after every use and can be reused. They are very popular due to the portability and ease of use.

Shapeless coats with a zipper are the only raincoats. That is a myth. Long-term raincoats can be anything that protects you from the rain.

If you want something stylish and popular, you can opt for the raincoat that has a belt. These things are very durable and can be used easily no matter where you are. They are stylish and they look like trench coats.

Make sure orders are done in bulks. Ordering in bulks allows for better promotion and more effective cost management. Also, sometimes bulk orders can get cheaper deals.

Dressing up during cold days or rainy days is tough since there are not many clothes with style that you can wear. If you want to be fashionable and still protect yourself from the weather you can buy the overcoats for men or the mens leather coats.

Men’s fashion trends move in slower cycles. There are distinct styles which; feature in, but are not unique to, the fashion trends of 2011. Many of the styles and trends that form part of this year’s collection will carry through to 2012 and beyond. So what styles, cuts and cloths should you look for when choosing that perfect suit? Here are few tips to help you choose.

Firstly, let’s familiarise ourselves with the latest suit styles. Look for a suit that is not overly skinny and is not overly boxy in cut. Look for a suit that accentuates the three, key elements of the masculine silhouette, broad shoulders, a slim waist and slim trousers. Choose a slim-fitting suit, one which; is similar in style to the ones worn by military officers.

Choosing the right fabric is critical if you want your suit to last. Choose super-wool with a thread count between 120 and 150. Anything below this thread count and your suit could fall apart quite quickly. Cotton is best for informal, fashion suits, but can crease very easily, Linen should not be feared, it is perfect for keeping cool during hot summers and its creases add to the charm of the suit.

The double-breasted suit is back this year with a more modern look. Double-breasted suits were initially designed to disguise a plump silhouette. They are now designed to accentuate and elongate the perfect, V-shaped, and well-honed male form. Choose a cut that broadens the shoulders and slims the waist, with a more prominent breast pocket and peaked lapels.

Choosing the right fabric is critical; if you want your suit to last more than one season, choose a super-wool with a thread count between 120 and 150. Anything below and your suit could fall apart. Cotton is best for informal or fashion suits, but creases easily, Linen should not be feared, it is perfect for keeping cool during hot summers.

Check out the latest jackets for men.

Second-hand clothes shops have become places frequented by the masses rather than clothing mines for your average student and pensioner. People are slowly realising that second-hand is actually a cheap and fashionable way to buy clothes. ‘Retro’ is definitely the new cool. But how do you cut through all the rubbish stuff to find the choice items?

The first rule of thumb is, be prepared to rummage. Make sure you have a full afternoon spare. Sometimes you can hit on a bargain within in ten minutes, other times you will be searching for hours. Where to look? Charity shops are often goldmines for unwanted clothing. They pepper every high street so you won’t need to go far. It’s often an idea to go to affluent villages and towns because you know that the people throwing away their clothes probably spent a lot of money on them in the first place.

London and Brighton also house Traid (Textile and Recycling for Aid and International Development) shops, the ‘hippest charity chain in the UK’, according to Q magazine. You will have to pay for the privilege here though. Oxfam and Cancer Research can also be on the pricey end so it’s worth going to an independent charity shop. Clothes often have a distinctive smell or are stained slightly in these establishments. Don’t let that put you off. Assess the level of damage. The item might only need a good wash.

Vintage shops that actually specialise in second-hand clothing can also be worth a look. They are more expensive but you are paying for the fact that someone has sifted out the good stuff, cleaned it and put it on a rack for you. Many are stocked from the charity shops so will already have creamed off the pick of the garments.

Second-hand clothes can also be found on market stalls. Here, you’ve got the opportunity to test your negotiating skills to get the price down. A clothes swapping party is probably the easiest and cheapest way to get your hands on a new wardrobe. You don’t have to move from the comfort of your own home and you know that your friends will have clothes that you would wear. It makes complete sense!

Check out this great selection of mens coats.